Journal 7

Although this first logo looks nice, I don’t think it is effective. The words and image don’t seem to match. The words say, “high fashion designer” but the image is of a clothes hanger. To me, a clothes hanger indicates dry cleaning or something simple and basic.

I don’t think the Gap logo is very effective either. The word is Gap, which has become known as a very classy brand, but the typography here is very basic. That does not seem fitting for a brand that is expensive and has come to mean very nice things.

Although I am not sure what this is for, I do not think the visuals and the words match. The word “radical” does not seem cutesy at all, but that is the style of the logo. The heart does not seem radical either.

The visuals on this logo match the word very well. Making one letter out of negative space makes it intriguing, which then causes the person to think a lot about why the designer chose to make it this way – which matches well with the idea of “think.”

I think this business card visually illustrates what the words say very well. The words say that it is a card for a party planner, then the visuals are super exciting and stimulating like a party. It is fun, sparkly, classy, and unique.

The visuals of fish really match the words, talking about seafood. The idea of sustainable fits right in as well, in that the fish are forming some sort of circular motion or almost the motion of an infinity loop.