Color

Color is the use of different hues, saturations and brightness to form an image that is not black and white. There is so much depth to color theory. Different colors have different feelings. All colors can roughly be divided into warm and cool colors. When colors really go together, this is called color harmony.

In the first example below, it is all black and white with the exception of one pop of color - the red piece of "sushi" that also forms part of the letter "H". This is vital to the design of this logo. If the piece were not red, it would probably be hard to tell that it is supposed to be a piece of meat, essentially. Also, it provides a focal point for the logo. It also gives the feeling of a tuxedo, because of the chopsticks looking similar to a suit and the red piece being a tie or something - this gives the brand the feel of being formal, special, exceptional. The simple pop of color really makes a statement and leaves a clear impression in the viewer's mind. Black, red and white are considered the power triad of color - they really contrast and pop.

The second example I have here is another graphic design example. It is of an invitation. Instead of using one specific pop of color, this invite liberally employs color - color seems to be the focus of this image. The colors are beautiful, vibrant, bold, and flow together. It makes the event seem beautiful, exciting, and harmonious in a way.

My photograph shows harmonious color. All of the colors are similar warm colors that blend together. It sets the mood of the image - without color, this image would be far less interesting. The color sets the ambiance of autumn, which looks beautiful and inviting. The cool white background also gives the feeling of frigid air, which heightens the feeling of fall that the image conveys all together.