Proximity

Proximity refers to how close one thing is to another in an image, or a group of things. This is used to establish a relationship between different objects, or to make a statement about the relationship (or lack thereof.)

In this logo, proximity is key. The relationship of each piece to the other makes a statement about the cafe - that it is a cozy place to be. The bird is snuggled in close to the coffee cup, and the word "cafe" is actually overlapped with the words "Bird's nest." The whole logo feels close and does not leave a lot of space between the different parts of itself. This makes the cafe seem like a cozy, comfortable, tight-knit home - not an informal, not personal business corporation or some organization like that.

The second image is beautiful and has the feeling of anticipation and motion to it - this is because of the proximity of the humming bird. If the humming bird was landed on the flower, or even farther away from the flower, the viewer would not get excited. We realize how fleeting this moment is because of the distance between the hummingbird and the flower.

The third picture is one I took, and it shows proximity in a different way. I was thinking about the proximity of the viewer to the scene. The astroturf is right up-close and personal. The depth of field only allows us to see a piece of the picture, making us feel like we are right in the picture. This use of proximity heightens the feeling of the image, of attention to detail.